A brief overview of Digital Marketing Tools
Honey m’ digitally yours
Before I start my blog remember “don’t quit the gym” because the internet surfers are chubby or lazy. Mr, Digital’s marketing requirement is just a laptop, internet connection, and smartphone.
Digital marketing is a science of “two words digital and marketing”.
In my blog on digital marketing, I have tried to gather all the information briefly so that the beginners
Digital:
Digital is the combination of electronic devices and software “that is ISDN Integrated service of digital network”.
Marketing:
It is an art of showing the product with all possible pros via advertisement on television, billboards, brochures, etc. in a few seconds or minutes is called marketing. A good marketing campaign will help to sell the product easily. Marketing plays a vital role in the whole process.
can start digital marketing easily.
Traditional Marketing Versus Digital Marketing:
Digital marketing is easier than traditional marketing Because traditional Requires money, and time, less effective, and digital marketing no money less time more effective. One laptop smartphone no space no office park gym toilet or any other place.
Types of tools of digital marketing:
1. Content
2. SEO
3. SMM
4. Email
5. Affiliated
6. SEM
Design a campaign for fooclick.com (e-commerce site):
1. Content:
• Blog
• Blog Post
• Web 2.O
• Infographics
2. SEO
• On-Page
• Off-Page
• Technical
3. SME
• PPC
• CPM
• CPC
4. SMM
VIDEO:
1. Youtube
2. Tik Tok
3. Snack Video
Client Grabber:
1. Facebook
2. Pinterest
3. Twitter
4. LinkedIn
5. Instagram
5. Email
6. Affiliated
1. CONTENT MARKETING:
Content marketing is a powerful tool in digital marketing and applies to all techniques. It is the marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. We have briefly discussed above the term marketing.
Content Writing:
It is the skill of understanding the demography and writing according to the product Content writing is the process of writing, editing, and publishing content in a digital format. content can include:
• blog posts
• video
• podcast scripts,
• ebooks or whitepapers,
• press releases
• product category descriptions
• landing page or social media copy.
A Content Writer or Product Marketer:
A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases.
Types of Content Writing:
Example of Content Marketing:
Content marketing examples include media like newsletters, podcasts, social media posts, and videos.
7 Steps of Content Marketing:
1. Build a Successful Content Marketing Strategy from Scratch in 7…
2. Define your goals.
3. Record your performance metrics.
4. Gather your data.
5. Decide on your content types.
6. Create content.
7. Distribution.
8. Follow-up for SEO.
5 essential elements of a content marketing strategy these five core elements to be successful:
1. audience personas
2. brand positioning,
3. owned media value proposition,
4. business case, and
5. an action plan.
2. SEO:
Search Engine Optimization:
It is the science of keywords. first, we break search engine optimization into two parts.
a) Search Engine:
The search engine is the website whether it’s ours or others. We need a powerful tool to drive that engine.
b) Optimization:
The optimizer is the key person who knows how to drive the website site and bring it to the top. He should know keywords related to the topic or blog or product.
Types of SEO:
1) On page optimization
2) Off-page optimization
3) Technical Optimization
1) On-page optimization:
Doing SEO of our website or pages fully control of HTML, title pages URLs: it depends on the website, find out the keywords.
What is the keyword? (key and word ): example www.golf-marketingpro.com
The keyword is golf marketing agency and other keywords are golf digital marketing, etc.
These keywords should relate to the topic and be smartly written by the blogger.
2) Off-page optimization:
It means off from own page and go to others website.
To put links on the other page or website. The optimizer has to find out the websites for backlinking. It’s a specialized field.
3) SMM SOCIAL MEDIA MARKETING:
1. Facebook
2. Instagram
3. Pinterest
4. Linkedin
5. Twitter
6. Video channels. Youtube, Dailymotion, Vimeo, etc.
7. Whatsapp Business
The above platforms are so user-friendly and practical. Facebook can be used for all purposes within the limits. Similarly, Pinterest has boards to pin the products. Linkedin is the same platform but most business people prefer LinkedIn and Twitter.
Video: YouTube is the king of all. Most of the people rejected by the television media are now the superstar of YouTube.
Youtube is for all ages.
4) Email Marketing:
When considering a definition for email marketing, there are several ways to define it from broad to specific. Essentially, email marketing is the act of sending out emails to customers, both current and prospective. Here are some key components of what a successful email marketing campaign does:
• Direct Email – Emails are sent directly to current and potential customers.
• Retention Email – Frequent and regular emails are sent to current customers.
• Email Placed Ads – Marketing ads are placed within emails sent by others Email marketing is the act of sending out emails to customers, both current and prospective.
You can think of these components as analogous to marketing by mail. Emails sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine.
5) PPC and Direct Advertising Fundamentals (pay per click):
As the name says pay per click. You have to pay for the website to bring on top fast.
Succeeding at PPC advertising depends mainly on one thing: your ability to persuade people to take action by using just a few well-chosen words. That’s a much more important success factor than understanding the intricacies of search algorithms or the myriad features of the Google AdWords, Yahoo! Search Marketing, and Microsoft ad Center control consoles.
6) Affiliate Marketing:
The word affiliated is very important. Nowadays affiliation with groups plays a vital role. Marketing is the skill to show the product you are selling is the best in the world via advertisements or any other means.
The fastest way of earning is the Content writing about the product in which marketing strategies should be strong. Demography of audience, understanding the person’s requirements. For affiliated marketing, email marketing is the strongest tool and most effective way to communicate. Once you have done the hard work, you will be earning money even when you are sleeping.
Affiliate marketing is one of the oldest forms of marketing:
Affiliates recommend products & when someone purchases those products, affiliates earn a portion of the sale. You have probably seen this business model in the real-estate business. In today’s era, where almost everything is digital, the same form of business conducted online is called “affiliate marketing”.
